For 20 years, The Hunt Institute has brought together elected officials, state and federal policy leaders and education experts to mobilize strategic action for a greater education system. To celebrate and share the organization’s impact, I led creative efforts to launch an experiential campaign with a unique look and feel, celebratory logo, and thoughtful social media content to last throughout the 20th year.

At the heart of the campaign was an interactive timeline that featured images, videos, audio and news clippings that immerse a visitor into The Hunt Institute’s history. Every week, for 20 weeks, we unveiled a new year of history, accompanied by an editorial collage that illustrated key moments from that year.

We used this campaign to create content that better explains the work The Hunt Institute does, executing graphics and videos that are evergreen and will last long after the 20th celebration.