Cuties clementines are the ultimate easy-to-peel, sweet snack. Aimed at parents, their social presence provides colorful inspiration and fun recipe and craft ideas for families to do together.

I was tasked with transitioning Cutie’s social image from summery pop-art to a cozy fall feel in anticipation of a more naturally-focused online refresh. I worked with a social media strategist to concept hundreds of ideas, often on very short timelines. Once the schedule was in place, I executed the graphics, mixing mediums like food styling and photography, stop motion animation, and holiday-themed crafts.